Howland Academy – Building a Digital Identity with Enhanced Web and Graphic Design Solutions
Howland Academy is a respected educational institution committed to delivering quality education with a personalized approach. Known for its emphasis on creativity and learning excellence, Howland Academy recognized the need to update its digital presence to appeal to modern students and parents.
Howland Academy approached Jaffersons International with the goal of creating a cohesive digital brand that would attract new students and reflect their academic values. The academy required:
- A visually engaging website that aligned with their educational philosophy.
- Unique, high-quality graphics to create a consistent visual identity.
- Improved navigation and information accessibility for prospective students and parents.
- An adaptable platform that could grow alongside the academy.
JOB SUMMERY
Client:
Howland Academy
Category:
Website Design, Web Development, Graphics & UIUX
Start Date:
20 August, 2023
End Date:
30 September, 2023
Budgets:
$10,000.00 USD
Solution
To meet Howland Academy’s needs, Jaffersons International provided a comprehensive digital solution encompassing both website and graphic design:
Custom Website Design and Development
We designed a user-friendly, visually appealing website that highlights Howland Academy’s programs, values, and unique strengths. The website was developed to be fully responsive, ensuring a seamless experience across devices.Brand-Aligned Graphic Design
Our team created custom graphics that incorporated Howland Academy’s brand colors, logo, and thematic elements, enhancing the overall user experience. This included icons, banners, and imagery to ensure a consistent look and feel throughout the website.Intuitive User Experience (UX)
We implemented a clean navigation structure, making it easy for visitors to find information on programs, admissions, and events. This structure was designed based on user research to best meet the needs of prospective students and their families.SEO and Performance Optimization
To attract organic traffic and improve search engine ranking, we optimized the site’s performance, ensuring fast load times and an SEO-friendly layout.Scalable Content Management System (CMS)
A scalable CMS was integrated, allowing Howland Academy’s team to manage content updates, event postings, and news independently.
Results
The newly developed digital platform for Howland Academy led to positive outcomes in multiple areas:
- Improved User Engagement: The redesigned site and cohesive graphics led to a 35% increase in time spent on pages and a 20% boost in returning visitors.
- Enhanced Brand Identity: The custom graphics contributed to a more cohesive brand experience, reinforcing Howland Academy’s identity across all digital touchpoints.
- Higher Enrollment Interest: With clearer access to information and visually appealing graphics, Howland Academy saw a 25% rise in student inquiries.
- Positive Feedback from Users: Both prospective students and parents praised the improved aesthetics and easy navigation, reflecting an enhanced user experience.
